Tag: branding

BetterHelp, Part One: What’s In A Title?

There’s something immediately uneasy about the word better. It carries with it a sense of hierarchy, of comparison, of one thing being placed above another. In a therapeutic context, this feels jarring. The implication—however softly it’s spoken—is that what you’ve known, what you’ve been doing, who you’ve been seeing, is somehow less. Less than what? […]